From April 25 to 28, 2024, the "Web3 Saigon Odyssey Digital Summit × UniLive Strategy Launch Event" was grandly held in Ho Chi Minh City, Vietnam. This prestigious gathering brought together industry experts, technology leaders, ecosystem partners, and representatives from investment institutions across the global Web3 sector. User representatives from UniLive’s key markets, including Vietnam, China, Indonesia, South Africa, and Ukraine, participated extensively, engaging in discussions on technological innovation, ecosystem collaboration, regulatory compliance, and user experience in the Web3 era. By showcasing UniLive’s achievements in Vietnam’s ecosystem and its deep engagement with users in these markets, the event highlighted UniLive’s ambition to solidify its presence in Vietnam while expanding globally. Multiple strategic partnerships and international initiatives were also announced during the event.

Opening Speech: Anchored in Vietnam, Aiming for the World

In his opening address, David Wong, Vice Chairman and Honorary President of the Hong Kong Blockchain Association (HKBA), emphasized: "Vietnam is emerging as a key hub for Web3 innovation in Southeast Asia. UniLive’s decision to launch its global strategy here not only highlights its commitment to emerging markets but also demonstrates its determination to empower regional digital economic transformation through technology."

As a leading voice in Asia’s blockchain sector, David Wong outlined the future direction of Web3 development in Southeast Asia from three key perspectives—regulatory trends, technological integration, and ecosystem collaboration. He also spoke highly of UniLive’s core philosophy of "returning data sovereignty to users."

UniLive Independent Director and Advisor Jonathan then took the stage, delivering an inspiring opening speech. Centered on the core Web3 values of "user sovereignty and value return," he shared insightful perspectives and highly praised UniLive’s strategic initiatives and achievements in building an open ecosystem and reshaping content value.

Ecosystem Progress & Strategic Insights: Bridging Web2 and Web3

UniLive CMO Christy systematically reviewed the platform’s key ecosystem developments in her keynote speech. She highlighted that through continuous optimization of creator incentives and deeper technical collaboration with industry partners, UniLive has successfully built a globally connected, open, and win-win content ecosystem network. This has further strengthened creators' control over content value, driving community engagement and ecosystem activity to new heights.

In the highly anticipated roundtable forum session, guests such as Hunter, the CEO of OpenSee, and David Wong, the vice - chairman of the Hong Kong Blockchain Association (HKBA), engaged in in - depth discussions around the topic of "Connecting Web2 and Web3: Unlocking Billion - level User Growth". David Wong emphasized, "The essence of Web3 is not to subvert the traditional Internet. Instead, it reshapes the value distribution logic through the token economic model, enabling creators to truly become the owners of digital assets." Hunter, the CEO of OpenSee, proposed a pragmatic approach from the perspective of product evolution: "Reducing users' cognitive barriers is the key. By designing lightweight tools that are compatible with Web2 experiences, we are building a bridge connecting the old and new worlds."

UniLive Ecosystem Special - Session Conference: Reshaping the New Paradigm of Content Value

At the highly - watched ecosystem special-session conference of the Summit, UniLive presented its comprehensive blueprint for reconstructing the content ecosystem to global partners. Hunter, the CEO of OpenSee, revealed the past development achievements. He emphasized that through three major dimensions: technological infrastructure innovation, scenario-based application expansion, and global user growth, UniLive will continue to lead the transformation of the Web3 content ecosystem. The "zero-friction experience" vision he put forward aims to create a closed loop throughout the entire process from content creation to value realization for creators.

Angus, the Global Evangelist of UniLive, shared core methodologies from a market practice perspective. In response to user retention challenges commonly faced by the Web3 industry, he put forward the "Desire - Driven Growth" theory. This theory emphasizes achieving an ecological role transition of users from "passive acceptance" to "active co-building" by lowering participation thresholds and strengthening instant feedback mechanisms.

The climax of the meeting came during the global launch event of UniMex, a decentralized exchange. UniLive CEO Steven demonstrated the core features of this innovative product via video link. Its unique liquidity activation mechanism and dual-token economic model offer a brand-new value circulation paradigm for content asset transactions. A representative of the Vietnam Blockchain Association commented, "The birth of UniMex marks the completion of a complete closed - loop in the Web3 content ecosystem, from 'value creation' to 'value circulation'."

UniLive has reached a strategic cooperation with Btcshort, a global short - drama platform. By leveraging blockchain technology, they will reconstruct the IP incubation and global distribution systems, pioneering the Web3 transformation of the short - drama industry. The two parties will integrate the creator ecosystem and overseas channel resources to explore new paradigms for cross - cultural content.

Deepening the Vietnamese Market: Localization Strategy Implementation

One of the highlights of the Summit was the appointment ceremony of the CEO of UniLive Vietnam. In the presence of hundreds of guests, Mr. Hung officially took over as the CEO of UniLive Vietnam. As a crucial step in UniLive's strategy of "establishing a foothold in the Vietnamese market and delving deep into the global ecosystem", this appointment marks the platform's long-term commitment to development in Vietnam. By building a localized content ecosystem and upgrading compliant operations, it will continuously strengthen its foundation in the Southeast Asian market and provide a replicable localization model for the global ecosystem.

In his inaugural speech, Mr. Hung stated, "We will focus on upgrading the creator economy and make Vietnam a hotbed for Web3 technology and cultural innovation!

Meanwhile, representatives from regional operation centers in South Africa, Indonesia, China, Ukraine, etc. officially accepted their appointments, marking a new stage in UniLive's globalization layout. Each regional center will concentrate on the construction of localized content ecosystems and technological adaptation, forming a collaborative network covering key markets in Southeast Asia, Eastern Europe, Africa, etc., injecting cross-cultural vitality into the Web3 ecosystem.

Starlight Gala: Global Partners Jointly Paint the Future

At the "UniLive Global Strategy Launch Ceremony," core team representatives from six major markets, including Vietnam, China, Indonesia, and South Africa, jointly lit a digital pillar symbolizing ecosystem connectivity, announcing the official launch of the global collaboration network. Subsequently, at the gala dinner, outstanding content creators such as creators and live streamers from Ukraine, Vietnam, China, Indonesia, and South Africa were awarded the "Annual Content Pioneer Award", demonstrating the diverse cultural creativity of the UniLive community.

This summit marks UniLive's official launch of a global ecosystem network with Vietnam as its strategic anchor point. Through technological innovation and localized implementation, the Platform will establish a replicable Web3 ecosystem model, continuing to deepen its presence in Southeast Asian markets while accelerating expansion into emerging regions including Europe, America and Africa. With its decentralized DNA, UniLive is reshaping the content industry value chain - enabling culture to transcend borders and ensuring value returns to creators.