TOYOTA Teams Up with Young Creators to Shine Spotlight on Athletes: In New GTTA DIRECTORSCUT Video Series, Global Creators Showcase Efforts of Para-athletes Around World

2024-09-04 Toyota Motor Corporation HaiPress

- Creating Platform for Young Creators by Supporting Athletes -

TOYOTA,Japan,Sept. 3,2024 -- Toyota Motor Corporation (Toyota) is launching the GTTA DIRECTORSCUT,a collaborative project with global para-athletes and creators,driven by the desire to support athletes striving to overcome all kinds of barriers. TOYOTA DIRECTORSCUT is a collaborative project to share the self-directed work of various creators with the world. Following on from the initial Yaris series,which began in August 2023,GTTA DIRECTORSCUT marks the project's second iteration.

Image 1: https://cdn.kyodonewsprwire.jp/prwfile/release/M108343/202408295568/_prw_PI1fl_5xLk3GPF.png

Toyota has long supported athletes from around the world (Global Team Toyota Athletes (GTTAs)) in various ways. This time,14 highly original creators will harness their unique talents to produce videos of para-athletes,and the teams that support their passions,as they tackle daily training and new challenges. These works will be gradually released around the world,including on the project website and Toyota's official social media.

Working with different themes,Toyota will continue using DIRECTORSCUT to provide a platform for diverse individuals who tirelessly pursue creative endeavors.

The creators from the various background express their unique characteristics in their works.

- Champ Panupong Techawongthawon


Video URL: https://youtu.be/vOSe1EYGCmw

- Lucid Monday (Biibocc)


Video URL: https://youtu.be/lPCI5ZjBrUo

Image 2: https://cdn.kyodonewsprwire.jp/prwfile/release/M108343/202408295568/_prw_PI2fl_I4YaCJa3.png

TOYOTA DIRECTORSCUT

A collaborative platform that allows Toyota to connect openly with creators. Toyota continues to develop new co-creation projects that combine company assets such as the Yaris series (car model) and GTTAs (athletes) with the diverse talents of global creators.

Global Team Toyota Athletes (GTTAs)

In addition to employee athletes,this group includes competitors from various countries selected for their embodiment of Toyota's philosophy and values (challenge,continuous improvement,sincerity,teamwork,humility and gratitude,accountability,and honesty).

Website links

TOYOTA DIRECTORSCUT Project website: https://global.toyota/info/toyotadirectorscut/gttadirectorscut/

Global Team Toyota Athletes (GTTAs)website: https://toyotatimes.jp/en/sports/teams_athletes/

Participating athletes

- Andrew Kurka (USA): Alpine skiing


Featured videos: #01,#03,#04,#05,#09,#10,#11,#12,#14

- Angel Camacho (Mexico): Swimming


Featured videos: #01,#02,#06,#07,#13,#14

- Danelle Umstead (USA): Alpine skiing


Featured videos: #01,#12

- Diego Lopez Diaz (Mexico): Swimming


Featured videos: #01,#14

- Evan Strong (USA): Snowboard


Featured videos: #01,#13

- Ezra Frech (USA): Athletics


Featured videos: #01,#08,#14

- Jarryd Wallace (USA): Athletics


Featured videos: #01,#11

- Jessica Long (USA): Swimming


Featured videos: #01,#12

- Keely Shaw (Canada): Cycling


Featured videos: #01,#14

- Luis Jabdiel Perez (Puerto Rico): Judo


Featured videos: #01,#14

- Melissa Stockwell (USA): Triathlon


Featured videos: #01,#14

- Marissa Papaconstantinou (Canada): Athletics


Featured videos: #01,#14

- Oksana Masters (USA): Cycling


Featured videos: #01,#14

- Pilar Jauregui Cancino (Peru): Badminton


Featured videos: #01,#07

- Ryley Batt (Australia): Wheelchair rugby


Featured videos: #01,#10

- Steve Serio (USA): Basketball


Featured videos: #01,#07

- Hajimu Ashida (Japan): Athletics


Featured videos: #01,#14

- Kakeru Ishida (Japan): Athletics


Featured videos: #01,#14

- Koto Kawaguchi (Japan): Table tennis


Featured videos: #01,#14

- Keita Sato (Japan): Athletics


Featured videos: #01,#14

- Tomoki Suzuki (Japan): Athletics


Featured videos: #01,#14

- Shunya Takahashi (Japan): Athletics


Featured videos: #01,#14

- Shizuka Hangai (Japan): Judo


Featured videos: #01,#14

- Takuya Miki (Japan): Tennis


Featured videos: #01,#12

- Momoka Muraoka (Japan): Alpine skiing


Featured videos: #01,#14

- Taiki Morii (Japan): Alpine skiing


Featured videos: #01,#14

- Masateru Yugami (Japan): Athletics


Featured videos: #01,#14

*Some works will be released later.

Contributing creators


- ChampPanupong Techawongthawon


- Lucid Monday (Biibocc)


And others

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