Since the beginning of human economic activity, business practices have inevitably appeared in all corners.

From ancient times to the present, every business change is accompanied by the redistribution of wealth. Some people are able to find opportunities in business change and become the beneficiaries of change, while others become the followers of the times and always go with the flow.

From the traditional real economy, to the rise of e-commerce platforms, and then to the current live e-commerce flurry, are a sign that each stage of social development has a business change that can not be ignored, full of opportunities and challenges.

As consumers and businesses involved in each commercial evolution, but never from the rise of the platform to get a hint of growth dividends, and ultimately only as a spectator, watching the capital and the founding team to divide the fruits of victory.
 
Where is the moat of business?
Before the rise of Internet e-commerce, traditional entity business was flourishing, and as long as it could occupy a favorable geographical location and have enough stores to cover, it could gain long-term benefits in return. Based on their own number of stores and coverage of the population advantage, they were able to obtain a supply chain of ultra-low prices and long capital cycle, to provide users with more favorable products and better service than competitors, thus forming a geographical monopoly, Suning and Gome dispute is still fresh in our minds. So a favorable location, a sufficient number of stores and a wide coverage of the population has become the moat of the traditional entity business.

With the rise of Internet e-commerce, instantly broke this balance, through a computer a cell phone will be able to go home, buy the country or even the world's products, and can be compared to the whole network, product prices more favorable. The traditional entity economy has been quick to respond to the transformation, slow to respond to have closed down, and there was even a time when the owner of the entity store banners, crying and scolding Ma Yun's bridge! Before the moat of traditional entity business fell accordingly, and the moat of Internet e-commerce gradually formed, that is convenient, fast and affordable!

In recent years, with the explosion of short videos similar to Jitterbug, instantly driven by the live e-commerce industry, people are no longer limited to see the "pictures" of goods, but more inclined to watch the fun and interesting "live" goods. Through the interpretation of real people, goods become flesh and blood, stimulating the desire to buy each look live, so as to achieve the purpose of commodity sales. And before that because of their own needs, and the way to search for goods, live e-commerce instantly defeated, people no longer because the real need to buy, but because they feel the need to buy. The moat of traditional Internet e-commerce, and live e-commerce to step on the feet, because live e-commerce is not only convenient, fast, affordable, but also fun and interesting, flesh and blood!

Business development to date, who can really establish a permanent moat? The answer is self-explanatory, there is no one.
Because the moat, the protection of people, rather than walls and land, the hearts of the people to win the world.

Consumers and merchants - my data I make the decision
The establishment of any commercial platform is inseparable from consumers and merchants, merchants provide goods and services for the platform, consumers consume merchants' goods and services through the platform, while the platform earns profits through the business model, and even through the huge data of business and consumers, and eventually earn greater dividends through the capital market listing. However, after the success of a business platform, all this has nothing to do with consumers and businesses, as the provider of data - consumers and businesses, whether to seriously consider a question, my data, who is in charge?

At present, all business platforms can not face this problem, because the normal should be whose data, who is the master, my data, should be my master! But because the data in the platform, we as consumers and merchants, can not use the data to create value for us, while as a platform can make our data to create value for them, which is the reason why the current business platform can not really establish an effective long-term moat, the common demands can not be agreed.

FlyingFish - build an open empowerment entity tool
FlyingFish, at the beginning of its establishment, deeply discovered one of the problems, how to build an open empowerment entity tool from the consumer data portal, so that consumers and merchants can independently control their own data usage, not only to solve the current problems faced by consumers, but also to empower merchants, so that products sell better, and moreover to solve the current problems of business platforms.

FlyingFish is an open smart contract Dapp - FF (Flying Fish) designed based on the Coinan smart chain platform (https://www.binance.org/cn). Users can upload consumption orders through the open API interface, or independently upload consumption Orders, get the consumption order amount, and consume 1.5‰-3‰ FF points according to the order amount, which can be deposited into - DEFI Bank.

Users can freely choose the cash withdrawal amount according to their DEFI bank amount, and automatically calculate the number of 16% FF points that need to be pledged to match the cash withdrawal amount, and finally get the cash withdrawal benefit according to the platform points reward rules.

How can users use the FlyingFish tool to earn back the money they spend?
For example, if you have deposited $1000, you only need to buy 16% of FF points from the marketplace, which is $160, and pledge it, and eventually, through the FlyingFish DEFI rewards mechanism, you can earn back the $1000 and return the pledged $160 to your personal wallet!

How can merchants use the FlyingFish tool to sell their products?
It's very simple, just give consumers an 84% discount, just 16% of the sales of the product, purchased as FF, given to consumers who buy the product, the church consumer will upload the consumption data to DEFI Bank, the gift of 16% of FF for pledge, the amount of orders consumers spend in the merchant, you will be able to earn back through FlyingFish FlyingFish DEFI rewards mechanism, equivalent to free user spending!

And the merchant realistically sells the product and gets the money back!

Is there any competition to the existing business platforms?
There is no competition, FlyingFish is an open tool to empower the real business, it doesn't do any business platform, at the same time, any business platform can be seamlessly connected, so it can really empower millions of ecological, universal use of the tool!
As time goes by, perhaps FlyingFish will gradually become a model tool to empower traditional business, let's stay tuned.